Demystifying Facebook Audiences Facebook is the most widely used social network in the world. Despite its problems and controversies, it’s still a powerhouse platform for nonprofit marketers. In fact, 79% of Americans use Facebook, and more than half—53%—use Facebook...
Donor Engagement Retargeting What is retargeting? Perhaps you’re wondering: what exactly is retargeting? In short, it allows you to direct ads to individual users based on actions they take on your website. For example, these individuals may have visited a...
Is Your Ministry GDPR-Compliant? Data and privacy are hot topics lately. As Internet users grow more concerned about their personal data and how it’s used, companies and organizations must keep up with protection. It’s important to understand and implement...
Google Ads Grant for Nonprofits Has your nonprofit taken advantage of the Google Ads Grant? If not, it’s time to start! Google offers $10,000 of in-kind advertising every month to nonprofit organizations. It increases your ad budget by nearly by over a hundred...
A/B Testing Made Easy Do terms like “A/B testing,” “multi-variate testing,” or “conversion rate optimization” sound like nothing but complicated jargon? In some ways, these are distinct phrases that are less common outside the world of marketing. But they’re...
