It’s an Election Year: Now What? – Jeff Kruszyna and Joel Baugher As presidential elections grow nearer, how much should your organization change your marketing strategy and how much should you keep the same? How can you make your attempts to connect with new...
Think back to the last time something in the mailbox made you act. Maybe it was an offer that you just couldn’t pass up. Ask yourself—what caused you to take action? Something had to catch your eye in the first place to get you to read that special offer. Now it’s...
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