Stop Listening to Nonprofit Marketing Trends: Listen to Your Audience You don’t have time to waste on marketing that doesn’t work. Lindsay LaShell, Marketing Activist and Creator of Open Lines, gives Delaney the lowdown on nonprofit marketing that worked...
Ban “Brochure Speak” for Effective Communications We all do it to some degree, and we’re equally annoyed by those who do it to us. We sell sell sell, talk in acronyms or industry-lingo and we attempt to spell out our savvy rather than demonstrate it. Stop...
How to Create a Nonprofit Marketing Strategy & Content What is Content?Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the...
Why Golf Outings Are Becoming the Go-To Fundraiser It’s no secret that fundraising evolved in the past year. In 2021, few in-person events could be done safely or even legally in the nonprofit space. Social distancing mandates and gathering restrictions took a toll on...
User Experience Still Reigns Supreme We’re often tempted to think that the latest marketing technology or social media platform will help us elevate our mission. Fast and new often trumps the tried and traditional. Yet that’s not always the best approach. In...
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