You’ve seen articles, infographics and webinars about it. You may have even sought out personal assistance on how in the world to reach this wonder demographic known as The Millennials. Yet there still doesn’t seem to be much definitive help as to how to reach this...
Speaking as a millennial, I’m tired of reading about myself. We apparently act as one unified blob. We accept or reject brands, pick up or shoot down new trends and we can make or break a lot of new businesses. And yet somehow brands are still after us, despite the...
Denise McMahan is a guest contributor for Nonprofit Hub, and is the founder and publisher of CausePlanet.org where nonprofit leaders devour Page to Practice™ book summaries, author interviews and sticky applications from the must-read books they recommend....
Charles Klein is a guest contributor for Nonprofit Hub, and is the Social Media & Community Manager at Crowdvance. A 2011 graduate of The George Washington University, Charles has years of experience in the fields of social media, content marketing and...
One of the biggest mistakes nonprofits make is treating Millennials differently than how you would any other donor. With your more involved, older donors, would you start communicating with them without finding out how they’d like to be engaged? Probably not....