[PODCAST] A Mission Statement Isn’t Marketing – Wes Gay

[PODCAST] A Mission Statement Isn’t Marketing – Wes Gay

A Mission Statement Isn’t Marketing – Wes Gay Can your leadership, board, and key audiences rattle off your organization’s mission statement? Maybe, but not likely. Can they each tell you what your organization is about? Probably, but based on their...
Using Metrics to Boost Your Fundraising

Using Metrics to Boost Your Fundraising

Are you looking at a map or the rearview mirror? As a fellow fundraiser, let me begin by giving you my congratulations on completing an unprecedented fundraising year. I hope you can spend some time in the next few weeks to take a break and carry out some...
How to Plan A Hybrid Fundraising Event

How to Plan A Hybrid Fundraising Event

How to Plan A Hybrid Fundraising Event In 2020, we saw nonprofits and charities discover the great benefits of hosting virtual fundraising galas and planning hybrid fundraising events. Thanks to advances in online fundraiser platforms, supporters were able to continue...