Navigating Funding Uncertainty: What Nonprofits Can Do Right Now Late last week, I answered a somewhat panicked phone call from a client and friend who works with one of my favorite nonprofit organizations. (I know, I shouldn’t have favorites, but…) The tone of the...
The Role of the Board in Nonprofit Financial Oversight Your board takes on many tasks to ensure your organization runs smoothly. One of their top responsibilities is assisting with financial management. Without proper financial oversight and practices, your...
Your Guide to Marketing Automation Remember the last time you manually sent 300 “personalized” emails? Maybe you haven’t completed a tedious task to that extent, but we all have tasks we may not realize can be automated. If you’re still running marketing campaigns by...
They’re out there by the hundreds, maybe by the thousands. Your potential donors. These are people who are sure to be moved by your mission. They are certain to be compelled by your cause. But they might not even know you exist. Even if they do, without...
It’s an Election Year: Now What? – Jeff Kruszyna and Joel Baugher As presidential elections grow nearer, how much should your organization change your marketing strategy and how much should you keep the same? How can you make your attempts to connect with new...