Are a majority of your fundraising and marketing efforts aimed at attaining more donors? While that’s pretty standard, and not necessarily a bad thing, it may be time to tweak your donor strategy just a bit.

As Marc Koenig, a content strategist for Nonprofit Hub, explains in the video below, most nonprofits will lose around 60% of their first-time donors. That’s a huge number. So when you’re focusing on new donors for your organization, why not put more attention on fostering donor loyalty? Keeping your donors coming back is key.

Get a more in-depth explanation from Marc in the short video below.