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Donor Retention | The Most Important Metric That Fundraisers Love to Ignore

Donor Retention | The Most Important Metric That Fundraisers Love to Ignore

Donor retention isn’t just stuck, it’s on the decline.

While nonprofits often are focused solely on finding new audiences and acquiring new donors, the donors who have already invested in your cause are walking out the back door.

In this session, we’ll explore the current state of donor retention, why it might be slipping, and how you can leverage both AI enabled tools and proven optimization strategies to get retention back on the right track.

Learning Objectives:

  1. Attendees will be able to articulate the current state of donor retention by reviewing up-to-date donor retention and fundraising revenue benchmarks.

     

  2. Attendees will be able to identify potential reasons why retention may be on the decline across the industry and for their specific organization.
  3. Attendees will be equipped to create a plan to get donor retention moving in the right direction.

VIRTUAL | April 16, 2025 | 1pm-2pm EST

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Your Instructor Nathan Hill

Nathan Hill has spent his career helping nonprofit fundraisers and marketers use data-driven strategies to grow giving and generosity. He’s trained and certified thousands of fundraisers in proven optimization strategies including industry leading organizations like PBS, Save the Children, The Humane Society, and more.

Nathan has been a featured speaker at major industry events including the NIO Summit, AMA, AFP, CauseCamp, Social Media Week, and more. Now, as the Vice President of Training for Avid, he is helping nonprofits turn data into action to unlock greater impact.



 

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