Give to Your Donors First: How to Activate Your Donors on Giving Tuesday By Investing in Them First

Give to Your Donors First: How to Activate Your Donors on Giving Tuesday By Investing in Them First

with Nathan Hill of NextAfter

Giving Tuesday is first and foremost a day of giving. And if you want to see significant revenue for your organization on this major giving day, you have to give to your donors first.

There’s a common misconception about Giving Tuesday. Many fundraisers see it as a social media competition where organizations with the greatest number of followers are the ones who benefit the most.

And while there is an element of truth to this narrative, there are other more impactful ways to activate and engage your donors during Giving Tuesday beyond posting on social media.

In this data-driven webinar, you’ll discover a 3-email series that you can craft to activate your donors on Giving Tuesday including emails that will:

  • Prime your donors for this major giving day
  • Invest in your donors using a content-first strategy
  • Call your donors to action at the time of highest urgency

Over the course of the webinar, you’ll learn proven tactics to boost your Giving Tuesday Revenue based on real-world experimentation including what to say and when to send each email.

Reserve your spot for the free webinar to see exactly how to craft your Giving Tuesday strategy in order to activate donors and increase generosity.

Image of Nathan Hill
Image of Nathan Hill

About the Presenter

Nathan Hill is the Vice President of Marketing for NextAfter – a fundraising consultancy, research lab, and institute on a mission to unleash generosity. Having worked at both large and small nonprofits, he understands the day to day challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more. Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more.

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