Ask the Experts: Getting Ready for Giving Tuesday!
Ask the Experts: Getting Ready for Giving Tuesday!
Giving Tuesday will be here before you know it—and if you’re waiting until November to think about your campaign, you’re already behind.
The most successful Giving Tuesday campaigns aren’t built overnight. They’re planned with intention, fueled by compelling stories, and supported by messaging that inspires people to give. That’s exactly what we’ll cover during our upcoming Getting Ready for Giving Tuesday Ask the Experts webinar.
Join us as we share creative campaign ideas, storytelling best practices, fundraising copy tips, and practical strategies for following up with donors after Giving Tuesday so your impact extends well beyond a single day. You’ll also have the opportunity to ask your toughest questions and hear what’s working for nonprofits preparing for year-end giving.
The holidays arrive faster than any of us expect. Register today, start planning now, and give your organization the best chance to make this your most successful Giving Tuesday yet.
VIRTUAL | August 12, 2026 | 1PM-2PM EST
Tamela Spicer is the founder and principal at The Intentional Catalyst, where she focuses on fostering transformative change rooted in equity. With over 30 years of dedicated service in the philanthropic sector, Tamela utilizes her deep expertise in change management to help organizations build cultures of belonging, justice, and community engagement. Previously, she served as a Senior Program Manager at the Dorothy A. Johnson Center, honing her skills in strategic program development and culture change to strengthen the philanthropic sector. Her collaborative approach centers on leveraging both lived experience and professional training to inspire authentic dialogue, advance DEI principles, and drive sustainable capacity building.
Connect with Tamela: LinkedIn | Website
Deena Englander helps growing nonprofits and businesses scale effectively by streamlining operations and automating workflows. Passionate about eliminating bottlenecks, Deena partners with organizations to simplify complex processes, enhance collaboration, and deploy scalable tech solutions. With a background in business process optimization, she bridges the gap between strategic vision and day-to-day execution to deliver measurable efficiency gains and cost savings.
Deena believes great systems are built around people, focusing on operational excellence to create environments where teams can drive sustainable growth and stay ahead of the curve.
Connect with Deena: LinkedIn | Website
Courtney Krus is an empathetic, data-driven fundraiser who leads client success for nonprofit organizations by championing a human-first, donor-centric philosophy. Working with organizations of all sizes, she specializes in building sustainable and scalable fundraising programs through targeted donor acquisition, relationship-building at scale, and identifying untapped giving potential.
Courtney is passionate about inspiring generosity and helping nonprofits foster a culture of ongoing optimization and testing to drive deeper community engagement.
Connect with Courtney: LinkedIn | Website
Sabrina Houser is the founder of Capital CFO, an agency created to provide business and nonprofit leaders with expert, outsourced financial and strategic management without the payroll burden of full-time staffing. Drawing on over 20 years of executive leadership experience—including serving as both CEO and CFO for Big Brothers Big Sisters.
Sabrina understands firsthand the operational pressures mission-driven leaders face. Today, she and her team specialize in financial health, strategic oversight, and team recruitment so leaders can stop juggling daily tasks and focus on growing their organizations.