The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018.  Yet, direct...

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The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018.  Yet, direct...

How to Keep Your Team Motivated Through 2020

The year 2020 has presented some… interesting challenges to say the least. But one of the most prevalent has been staying motivated at work. When you’re home, working in your pajamas and distractions just too close for you to ignore them, you have to think of new...

Do’s and Don’ts of Email Marketing During a Crisis

Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times.  We’re making history and living through a...

3 Tips to Write an Effective Nonprofit Business Plan

“The way we run nonprofits is actually undermining the causes we love and our profound yearning to change the world.” These words belong to Dan Pallotta, an American entrepreneur, author, and humanitarian activist, who, in his Ted Talk, reiterates that a nonprofit...