Free How-To Guides

Finance + Budgeting

The Ultimate Budget Guide

Work with us to not only take control of your budget, but also to get answers to your burning questions.

7 Tips on Asking for Donations Guide

Perfect your pitch! Find out what you’re doing right and where you need improvement to read the minds of your donors.

Marketing + Branding

Brand Bootcamp

This three-part series will cover everything having to do with branding including brand personality, brand guides, and effective visual identity. 

brand guide

How to Create A Brand Guide

A brand guide provides parameters around how a brand is expressed in both visual and print mediums. Learn how to create one for your organization.

Creating a Mission Statement Guide

Find the perfect mission statement that represents your values clearly and concisely.


The 7 Triggers of Persuasion

The most motivating methods are those that focus on the personal benefits of giving to and supporting an organization. Learn the seven triggers of persuasion.

Delight Your Donors Guide

Rachel Muir gives you ten ways to think outside of the box and send joy to your donors.

Social Media

Photo Release Template

This template contains a fill-in-the-blank worksheet for both models and photographers! Free with your Cause Network membership.

Social Media Guide

Learn how to navigate the complicated world of social media to develop your organization’s identity.


Capturing Stories Guide

Ten tips from Shanon Doolittle on how to curate meaningful stories to share with your audience.

Free Guides from Journity

A/B Testing Made Easy

This detailed guide will explain why you should implement a/b testing and how to use it to make data-informed decisions for your organization.

Google Ads Grant for Nonprofits

Are you eligible for the Google Ads Grant? This guide will help you find out and walk you through the application process.

Demystifying Facebook Audiences

Learn why Facebook is so important for nonprofits and how to use the platform to your advantage.

Is Your Ministry GDPR-Compliant?

Learn not only what GDPR is but also how it may affect your organization, and how to assess and manage risk.

Donor Engagement Retargeting Guide

Discover the ins and outs of retargeting and how you can use it to engage your donors.

Intro to Google Analytics

Analyzing data is the way of the world now. This guide will help you jump on the bandwagon and teach you advanced settings in Google Analytics to boost your data game.

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