How to boost end-of-year fundraising through digital marketing
To expand your mission and your reach, it’s important to get in front of the right audience at the right time. And can you guess where many Americans spend much of their time? That’s right — online!
The average adult in the U.S. spends about eight hours on digital media every day. Targeted digital advertising provides a cost-efficient way for nonprofits to reach potential donors, promote programs, and raise awareness.
Read this guide for proven digital marketing tactics to exceed your organization’s end-of-year giving targets.
You’ll learn how to:
- Reach net new donors with targeted digital ads.
- Recapture people who visited your donation page but didn’t donate.
- Leverage your CRM data in new ways via marketing automation and email mapping.
- And more!
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