How to Create a Nonprofit Brand Guide

Ready to Create Your Organization’s Nonprofit Brand Guide?

A nonprofit brand guide provides parameters around how an organization’s brand is expressed in both visual, audio, and print mediums. It defines the personality of your organization so that you can consistently represent your mission and purpose. It’s more than your brand colors or size restrictions on your logo…it’s a document that defines your organization’s style, substance, and voice. When thoughtfully prepared and fully adopted, a nonprofit brand guide can inform your team’s culture and your organization’s trajectory and growth. Learn how to create one for your organization using this comprehensive guide that includes a stellar example from a leading nonprofit organization.

Inside you’ll find:

Why a brand guide is a good and necessary investment for any nonprofit

What should be in a brand guide - it’s far more than your font and colors!

What a brand guide should look like

An example from a leading nonprofit organization

Thank you to Cause Network Members, All Belong Center for Inclusive Education, and Red Frame Creative for contributing their talents and a fantastic brand guide as an example.

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Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.