The Overlooked Generation: Why Gen X Is the Missing Link in the Great Wealth Transfer

The Overlooked Generation: Why Gen X Is the Missing Link in the Great Wealth Transfer

The Great Wealth Transfer conversation keeps skipping Gen X. This session explores why that’s both a fundraising risk and an operations challenge, and how connected data, streamlined workflows, and practical, human-controlled AI can help nonprofits earn the confidence of a pragmatic, evidence-driven generation that’s juggling income, assets, family influence, and legacy all at once.

KEY TAKEAWAYS

By the end of this webinar, you’ll be able to…

• • • Explain why Gen X matters to annual, major, blended, and planned giving, and audit whether your donor journeys treat Gen X as a distinct relationship group or an invisible middle.
    • Recognize the trust, impact, and financial-confidence signals that shape Gen X giving decisions.
    • Choose one relationship action and one operational action to strengthen Gen X engagement over the next quarter.

Guest Speaker: Kimberly Bottom

VIRTUAL | November 4TH, 2026 | 1PM-2PM EST

Kimberly Bottom is a 15+ year veteran in storytelling and community initiatives. An award-winning broadcast journalist and video producer, Kimberly now focuses on helping nonprofits sharpen their messaging and amplify impact through modern fundraising technology. In her current role as Director of Community at Velora, the nonprofit operations platform, Kimberly’s north star is connecting nonprofit professionals to share ideas, elevate diverse voices, and celebrate the people doing the world’s most important work.

Connect with Kimberly: LinkedIn | Website