Planned giving has a reputation for being complicated, expensive, and a little uncomfortable, so many small and mid-sized nonprofits push it off for “later.” In this episode, Tony Martignetti, planned giving fundraiser and author of Planned Giving Accelerated, breaks legacy giving down to its simplest, most practical form: bequests, also known as gifts in wills. Along the way, we unpack why this is not a death conversation at all, but a candid conversation about life, values, and the long-term sustainability of your mission in the community.

Tony Martignetti is an expert planned giving strategist and the visionary behind Planned Giving Accelerated. With years of dedicated experience helping organizations secure their financial futures, Tony is passionate about demystifying legacy giving for development professionals, small-shop teams, and community leaders. Through practical guidance and compassionate fundraising approaches, he empowers nonprofits to build meaningful donor relationships that honor lifelong values while ensuring lasting impact for generations to come.