Jay Love on the Biggest Obstacle for Nonprofit Fundraising Today

And the obstacle isn’t finding new donors. While being able to find new people to donate to your cause is incredibly important, nonprofits are usually razor-focused on improving their fundraising efforts. The biggest obstacle, then, is finding ways to retain your existing donor base and foster donor loyalty.

Decreasing donor attrition leads to the biggest long-term gains for your organization. The most important thing is to first understand the problem, then begin testing to find ways you can improve your donor retention.

Click below for more insight from Jay Love on the biggest obstacle for nonprofit fundraising today:

The Great Donor Exodus – and What to Do About It [Katya’s Nonprofit Marketing Blog]


Marc Koenig

Marc Koenig is a regular contributor of Nonprofit Hub. Marc believes smart, ethical marketing can make the world a better place, and strives to create content that helps nonprofits tell better stories, push their organizations to excel and do work that matters. You'll find him writing Nonprofit Hub featured posts, brainstorming infographics and tweeting up a storm at @npmarc - follow him and say hi!

January 10, 2013

You May Also Enjoy

Become a Member

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.