In the nonprofit world, our mantra is, “We have to do more with less.” Ever heard that? Do More With Less—it’s the calling song of the entire nonprofit sector, or so it seems. I hear it so often.

And this thinking easily carries over to the way people approach their organization’s website. We say, “We need a website, but let’s spend as little as possible. In fact, can we get one for free? Can someone donate one to us?”

And then here’s what happens: The return on investment (ROI) on free or nothing is free or nothing, right? I mean, that’s typically how it works.

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