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[PODCAST] Is Your Nonprofit Missing Out on the “Biggest Screen” in the House?

Is Your Nonprofit Missing Out on the “Biggest Screen” in the House?

Connected TV (CTV) advertising is often viewed as a “big brand only” channel, but modern streaming inventory is making television marketing increasingly accessible and affordable for nonprofits. In this episode, Chris Johns, founder and CEO of AdGood, explains how organizations can leverage unused streaming inventory to drive donor acquisition and brand awareness with budgets as low as $250. The conversation breaks down the technicalities of CTV, the importance of human-centric creative hooks, and tactical approaches to omnichannel attribution using QR codes and retargeting tags. Additionally, the episode explores how AI-driven ad tools are removing production barriers by generating editable video content directly from a nonprofit’s website, allowing even small teams to treat marketing as a disciplined, scalable growth lever.

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Eric-Burger

Meghan Speer

Meghan Speer currently serves as the Executive Director of Nonprofit Hub. She has a passion for serving nonprofit leaders and helping them grow their organization. With over 15 years of experience in digital marketing, fundraising, and PR, she brings a passion and creativity to every project to drive results. Meghan also published her first book, “Letting Go of Should”, in 2021 and lives in Pittsburgh, PA.

Fundraising | Nonprofit Hub Radio Podcast | Nonprofit Leadership | Nonprofit Marketing | Nonprofit Technology | Omnichannel Fundraising | Technology & Innovation

May 8, 2026

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