Search traffic to nonprofit websites is down roughly 35%, which means the way donors discover causes is actively changing. If someone wants to include a nonprofit in their will, hunting for basic details like an EIN or address can cause that moment to pass. Lindsay Newman and Brantley Boyett from Giving Docs sit down to discuss how to make legacy giving simple, accessible, and deeply engaging for supporters.

We clear the air on some common misconceptions around planned giving—moving beyond basic bequests to cover beneficiary designations, donor-advised funds, and practical estate planning tools. Lindsay and Brantley explore how to talk about legacy gifts without leading with awkward mortality messaging, why clear gift acceptance policies protect organizations long term, and how making a legacy commitment actually increases a donor’s annual giving by 70% for the rest of their life.