[PODCAST] Understanding the Future of Individual Giving

A Report that Helps Us Understand the Future of Individual Giving

There’s the Giving USA Report and the Foundation Stats, and I’m sure your CRM has produced something updating you on sector trends this quarter. So, which one is best? Is there a report that helps you gauge your nonprofit’s growth in the larger scope of the sector? What about donor trends? Corporate giving? Listen as Tim Sarrantonio shares key takeaways and makes the case that the Donors: Understanding the Future of Individual Giving Report is the “one report to rule them all.” Take a listen to see if you agree!

You’re not going to be the next CharityWater…And that is ok.

Tim Sarrantonio

Director of Corporate Brand, Neon One

What makes this report different (arguably, better) from others

Most nonprofit sector analysis involves the top 10-20% of organizations based on gross receipts and volume of donations; so, if you’re in that upper quadrant, congrats! You’re setting bars and benchmarks. But, if you’re not, you’re not alone, and you’re certainly not any less of a success. Comparison is the thief of not only happiness but time, energy, and confidence. Stop looking at data that is not relevant to your organization. Hone in on the statistics and findings to help your organization scale to the next level, not distract you. One of the aspects of this report we loved the most is that it focuses almost entirely on the individual donor and the traits and behaviors that help nonprofits meet and understand that donor. 

Would it be helpful to know what day of the week is best to contact donors?

How about the best way to contact donors (hint: phone calls are out!)

The report does an excellent job of synthesizing the data of the many credible and valuable resources available while zeroing in on the points that matter to nonprofit fundraisers. 

Kudos, Neon One. You’ve created one report to rule them all! 

Download the Individual Giving Trends Report for 2022>>

Meet Tim Sarrantonio

Tim Sarrantonio is a team member at Neon One and has more than 10 years of experience working for and volunteering with nonprofits. Tim has raised over $3 million for various causes, engaged and enhanced databases of all sizes, procured multiple successful grants, and formulated engaging communications and fundraising campaigns for several nonprofits. He has presented at international conferences and is a TEDx speaker on technology and philanthropy. He volunteers heavily in his community around Niskayuna, NY.

Shout out to our friends at DipJar for making today’s episode possible! This clever cashless donation system has revolutionized our sales and donations at events…Ready to try it? 


Katie Appold

Katie’s nonprofit career includes a variety of leadership roles for human service, foundation, and publishing-related nonprofits as well as many volunteer roles. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. Today, she leads Nonprofit Hub and Cause Camp, which collectively serve more than 50,000 nonprofits throughout North America. Her educational background includes an undergraduate degree in business administration and a masters degree in nonprofit leadership. Katie serves as the board president of Gracious Grounds, a housing organization serving individuals with disabilities. She is an active member of the Grand Rapids Young Nonprofit Professionals, the Grand Rapids Chamber of Commerce, Cause Network, and the Association of Fundraising Professionals.

June 10, 2022

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