[PODCAST] Nonprofit Marketing Begins with User Experience

User Experience Still Reigns Supreme

We’re often tempted to think that the latest marketing technology or social media platform will help us elevate our mission. Fast and new often trumps the tried and traditional. Yet that’s not always the best approach. In this interview, Larry Warkoczeski, a veteran marketer and nonprofit expert, reminds us that authenticity and amplifying the customer experience should always be our primary marketing strategies. 

Larry refers several times to the “customer experience,” which may be more commonly recognized as UX or user experience. In other words, how we show up for our donors, clients, and even our vendors and service partners is our marketing message.  Moreover, it’s a more important message than an email or social campaign. 

 

When it came to sharing a bit of good news, Larry reminds us that we should have no expectation of donors we don’t ask and to not be afraid to make the ask. People are looking for opportunities to do good. And that is the nonprofit sector’s specialty. 

Resources Mentioned in this Episode:

Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance

Forces for Good: The Six Practices of High-Impact Nonprofits

Good to Great: Why Some Companies Make the Leap…and Others Don’t

About Larry

Larry Warkoczeski is a faculty member, consultant, author, and attorney. Larry’s experience includes consulting nonprofit organizations and healthcare executives in marketing and operational areas. Prior to his work in healthcare, he was a food industry corporate legal counsel and senior executive of marketing/product development for a national food distribution firm.  He presently serves as a full-time faculty member, MHA Executive in Residence at Grand Valley State University. Larry has a Masters in Health Services Administration from the University of Michigan in addition to a Juris Doctorate from Valparaiso University School Law. 

Shout out to Dipjar for making this podcast possible!

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Larry Warkoczeski User Experience Podcast Graphic

Katie Appold

Katie’s nonprofit career includes a variety of leadership roles for human service, foundation, and publishing-related nonprofits as well as many volunteer roles. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. Today, she leads Do More Good, the parent organization of Nonprofit Hub and Cause Camp which collectively serve more than 50,000 nonprofits throughout North America. Her educational background includes an undergraduate degree in business administration and a masters degree in nonprofit leadership. Katie serves as the board president of Gracious Grounds, a housing organization serving individuals with disabilities. She is an active member of the Grand Rapids Young Nonprofit Professionals, the Grand Rapids Chamber of Commerce, Cause Network, and the Association of Fundraising Professionals.

January 7, 2022

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