Targeting Older Donors: They’re on the Web More Than You Think

One of the common questions I get as I travel around the country and work with nonprofits is this:

“Our target audience is primarily older adults who aren’t utilizing the web as much as the younger generations. What are the best ways to reach out to this type of audience?”

We laugh and joke about this a lot, those of us who do a lot of work in the nonprofit space, because this is something we hear constantly. But did you know that the fastest growing segment of the population embracing the internet today is people over the age of 65?  The joke is, of course, it’s because they’re the only ones left who aren’t online—but really, that’s not entirely true.

Read on at>>

Senior donors

Jay Wilkinson

July 11, 2014

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