5 Ways Your Donation Page Could Be Failing Your Donors
with Nathan Hill
Creating a donation page that is clear, concise, and user-friendly is essential for nonprofits who want to increase their revenue. But, as fundraisers, we tend to have an idealistic picture of what it looks for a donor to give. We assume donors trust us, are motivated to give, and just need a streamlined way to enter their credit card info.
But the data tells us that we fail our donors 78% of the time they visit our donation pages.
In this session, you’ll discover 5 common ways that your donation page could be failing your donors.
You’ll get tested, proven, and specific ideas on creating a donation page that will:
- Align with the motivation of your donors
- Effectively communicate why someone should give
- Increase donor conversion rates and revenue
- and more!
Sign up for this interactive webinar, learn from the experts, and become a stronger fundraiser for you nonprofit.
About the Presenter
Nathan Hill is VP of the NextAfter Institute – the research and training arm of NextAfter. Having worked at both large and small nonprofits, he understands the day to day challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more.Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more. He’s also been a recent speaker at the Digital Fundraising Conference 2020, NRB Convention 2020, the 2020 AMA Nonprofit and Cause Marketing conference and more.
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