A/B Testing: How to Discover What Exactly Works…
A/B Testing: How to Discover Exactly What Works to Grow Your Online Fundraising
with Nathan Hill
*Receive 1 CFRE credit for attending/watching on-demand!
Make a transformational difference in your organization’s fundraising and email marketing efforts with this free webinar. You will learn the power of a/b testing to grow your fundraising, what makes for an effective and meaningful a/b test, and 3 a/b tests to run first in order to boost your email campaign results.
Everything you’ll learn in this webinar is based on learnings from actual a/b testing, experimentation, and first-hand fundraising research. These tactics aren’t your traditional “best practices”—they’re proven strategies that have the power to transform your fundraising and marketing results.
This webinar is made possible by NextAfter, a fundraising consultancy, research lab, and institute on a mission to unleash generosity. Nathan Hill, our presenter, is the Vice President of Marketing at NextAfter. He has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more.
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Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.