Be Found: The Secrets of SEO for Noprofits
with Jay Wilkinson
February 8 | 2:00-3:00PM CT
Everyone wants to be found. Your website is no exception, and SEO is its best friend.
In this session, learn from nonprofits who are experts at search engine optimization and driving traffic to their websites, plus review the SEO tools and techniques that maximize your findability. We’ll cover what SEO is and how it works, why search engines like Google matter and outline the six steps to mastering SEO:
- Keyword research
- Website optimization
- Link building
- Fresh content
- Landing pages
About the Presenter
Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation®. In 2016, Firespring was featured in Inc. Magazine as one of the Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 of the last 9 years. As a philanthropist, Jay has raised millions of dollars for nonprofits. He spends the majority of his time helping nonprofit organizations leverage their mission and deepen their impact.
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