Beat the Rush: Building Your Donor Audience Before Year-End
Beat the Rush: Building Your Donor Audience Before Year-End
The busiest fundraising season is closer than it looks. Yet many nonprofits wait until GivingTuesday or December to start talking to supporters — and by then, the moment for building real connection has already passed.
Before you can ask for a gift, people need to know who you are. That’s why the smartest nonprofits are investing right now in campaigns that expand their reach, bring more traffic to their site, and keep their mission front-of-mind well before year-end.
Join us to learn how to set up your nonprofit for a stronger GivingTuesday and year-end season through smart, early digital marketing moves.
What you’ll learn:
_______• Why getting in front of supporters early is a must for year-end efforts
_______• How to leverage location based marketing, search targeting, and more to find new donors
_______• Simple approaches for re-engaging past supporters and volunteers
_______• The metrics that actually tell you what’s paying off – and what you can stop doingStart early, and you’ll build a base of supporters who are ready and motivated to give when your campaign launches.
VIRTUAL | August 19, 2026 | 1PM-2PM EST
Isa Hasty is an experienced content strategist and marketing leader with over 12 years of experience driving brand awareness and pipeline growth across B2B SaaS companies. Based in Gainesville, Florida, she currently serves as the Senior Manager of Product Positioning at Feathr, a digital marketing platform purpose-built for nonprofits, associations, and mission-driven organizations.
Throughout her 7+ years at Feathr, Isa has held key leadership roles—including Content Marketing Lead and Content Lead—where she spearheaded multi-channel content strategies across web, blog, email, and digital advertising campaigns. Her work centers on translating complex platform features into compelling benefits, crafting data-driven messaging, and positioning products to solve real audience challenges.
Prior to her leadership roles at Feathr and tech companies like SharpSpring, Isa earned her Bachelor of Arts in Political Science and Chinese from the University of Florida. With her deep background in digital strategy, copy creation, and audience targeting, Isa specializes in helping organizations expand their reach, engage supporters, and drive measurable outcomes.