Beat the Rush: Building Your Donor Audience Before Year-End
Beat the Rush: Building Your Donor Audience Before Year-End
The busiest fundraising season is closer than it looks. Yet many nonprofits wait until GivingTuesday or December to start talking to supporters — and by then, the moment for building real connection has already passed.
Before you can ask for a gift, people need to know who you are. That’s why the smartest nonprofits are investing right now in campaigns that expand their reach, bring more traffic to their site, and keep their mission front-of-mind well before year-end.
Join us to learn how to set up your nonprofit for a stronger GivingTuesday and year-end season through smart, early digital marketing moves.
What you’ll learn:
-
-
- Why getting in front of supporters early is a must for year-end efforts
- How to leverage location based marketing, search targeting, and more to find new donors
- Simple approaches for re-engaging past supporters and volunteers
- The metrics that actually tell you what’s paying off – and what you can stop doing
-
Start early, and you’ll build a base of supporters who are ready and motivated to give when your campaign launches.
Guest Speaker: Isa Hasty
VIRTUAL | August 19, 2026 | 1PM-2PM EST
Isa Hasty is an experienced content strategist and marketing leader with over 12 years of experience driving digital strategy and audience growth across B2B SaaS platforms. Currently serving as the Senior Manager of Product Positioning at Feathr—a digital marketing platform built for nonprofits and mission-driven organizations—Isa specializes in multi-channel content production, product messaging, and audience engagement strategies. Throughout her seven-plus years at Feathr holding key content leadership roles, she has focused on translating platform features into clear, high-impact strategies that expand reach and drive measurable results. Isa holds a Bachelor of Arts from the University of Florida and brings a wealth of expertise in helping organizations build strong digital connections with their audiences.