What Happens Next? 5 Critical Steps to Retain Donors Post-EOY Campaign
with Julia Devine & Catalina Parker
November 15 | 11:00 AM -12:00 PM CT
The end-of-year (EOY) campaign is a significant opportunity for your nonprofit organization to engage donors, retain donors, and secure crucial annual funding.
But what happens after the campaign ends? How can you ensure that those one-time donors become loyal, lifelong supporters of your cause?
In this webinar, Devine Parker Consulting will guide nonprofit professionals through the essential steps to maximize donor retention after the year-end fundraising campaign has drawn to a close.
By the end of the presentation, you’ll have:
- Tools and knowledge needed to build a successful post-EOY donor retention strategy.
- Key components and steps for implementation, including donor retention, stewardship, segmentation, and relationship building.
- Additional insights and advice to ensure you’re well-equipped to turn one-time donors into lifelong supporters.
- A new perspective on the traditional EOY campaign, not as an “end” but as a “beginning” for strengthening relationships and improving retention in 2024.
About the Presenter
Julia Devine and Catalina Parker are the co-founders of Devine Parker Consulting, whose mission is to teach new and growing nonprofits to build better fundraising programs. Both graduates of American University, Julia also holds a Masters Certificate in Project Management from George Washington University, and Catalina holds a Masters in Nonprofit Management from Columbia University.
Their diverse nonprofit experience ranges from grant writing and direct response marketing, to major gift and planned giving program management. Prior to establishing their firm, Julia served as a Development Director at a nonprofit, and Catalina served as a Program Officer at a private grant-making foundation. Today, the co-founders turned best friends enjoy spending time with their families, traveling, and developing new ways to serve nonprofit orgs in need of support.
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