Five Secrets of Email Marketing Geniuses
with Jay Willkinson
January 18 | 10:00-11:00AM CT
There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right.
In this educational session, Jay will share the secrets of email marketing geniuses, including:
- The 5 types of nonprofit emails.
- The anatomy of an email marketing campaign.
- 6 email marketing mistakes to avoid.
- 5 secrets of email marketing geniuses.
About the Presenter
Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation®. In 2016, Firespring was featured in Inc. Magazine as one of the Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 of the last 9 years. As a philanthropist, Jay has raised millions of dollars for nonprofits. He spends the majority of his time helping nonprofit organizations leverage their mission and deepen their impact.
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