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The Science Behind Your Donation Experience: Turning this Year’s Giving Season Data Into Your 2027 Playbook

The Science Behind Your Donation Experience: Turning this Year’s Giving Season Data Into Your 2027 Playbook

GivingTuesday is done, and your team is sitting on the freshest donor data you’ll see all year. What you do with it in the next few weeks shapes both how you finish December and how you plan for 2027. GivingTuesday drives only about 10% of a typical nonprofit’s giving season revenue. The final six days of the year bring in 38%, and most donors give just once during the season. So the numbers you have right now are an early read, not a final grade.

Join Sean Staggs, Senior Solutions Engineer, and Bryan Funk, Director of Content and Community at Fundraise Up, drawing on five years of giving season data from 500+ U.S. nonprofits and real audits of nonprofit giving experiences. They’ll show which GivingTuesday numbers to pull this week, how to compare them to the benchmarks, the quick fixes still worth making before December 31, and how to turn this season’s donors into next year’s most valuable supporters.

KEY TAKEAWAYS

By the end of this webinar, you’ll be able to…

      • Which five numbers to pull from your GivingTuesday results, and what “good” looks like based on five years of giving season benchmarks
      • The quick donation experience fixes that still pay off before December 31, when the biggest giving days of the year happen
      • Why this season’s first-time donors are next year’s highest-value supporters, and how to build a January stewardship plan for them
      • How to turn this season’s data into 2027 decisions on payment options, monthly giving and team ownership

Guest Speakers: Sean Staggs, Senior Solutions Engineer, and Bryan Funk, Director of Content and Community at Fundraise Up

 

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VIRTUAL | December 9TH, 2026 | 1PM-2PM EST

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Sean StaggsSean Staggs brings over 20 years of nonprofit fundraising and technology experience. From serving as Development Director to leading digital fundraising initiatives at the National MS Society, Sean has helped organizations overcome technology challenges and improve donor engagement. As Senior Solutions Engineer at Fundraise Up, he helps nonprofits optimize donation experiences, increase conversions, and strengthen donor retention.

Connect with Sean: LinkedIn | Website

 

Bryan FunkBryan Funk has spent over a decade leading nonprofit fundraising campaigns, building strategic partnerships, and helping organizations expand their impact. Throughout his career, he has helped raise more than $50 million and supported fundraising initiatives reaching millions worldwide. As Director of Content and Community at Fundraise Up, Bryan focuses on equipping nonprofits with the strategies and technology needed for sustainable growth.

Connect with Bryan: LinkedIn | Website