New Insights for Nonprofit Email Marketers
with Abby Jarvis
May 17 | 12:00-1:00 PM CT
Nonprofit email marketing uses email campaigns to raise awareness, attract donations, and engage supporters for nonprofit organizations. Nonprofit email marketers must create targeted, engaging, and personalized content to maximize their impact. It is a cost-effective way to communicate with supporters, build relationships, and mobilize them to take action.
What’s the best day to send an email? What words should you include in your subject lines? Is preview text really that important? How does your email performance measure up to other nonprofits?
Join us to learn the answers to your biggest email marketing questions! Abby Jarvis will cover findings from The Nonprofit Email Report: Data-Backed Insights for Better Engagement, a recent study that analyzed nearly 35,000 nonprofit email campaigns sent during 2022 (that’s more than 150 million individual emails!). When you join this webinar, you’ll learn:
- Nonprofit email performance benchmarks from 2022 (for both small and large organizations!)
- Fascinating data about the words and emotions that prompt your readers to open and read your messages
- Insight into how to use these new benchmarks to improve your own engagement
This is a must-see session for anyone who creates emails for your nonprofit.
About the Presenter
Abby Jarvis is a writer, marketer, and speaker at Neon One, and she’s passionate about giving nonprofits the tools they need to connect with their supporters. Her 10 years in the nonprofit technology industry have been dedicated to understanding how and why donors support their favorite causes, studying donor trends and behavior, and sharing data-backed best practices nonprofits can use to build successful fundraising programs.
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