Online Fundraising Performance: Does Your Nonprofit Measure Up?
with Jay Wilkinson
July 7 | 10:00-11:00 AM CT
Online fundraising is managed most effectively when performance metrics are measured—something the most successful nonprofits do regularly.
In this session, Firespring’s CEO Jay Wilkinson shares the best detailed formulas every nonprofit should use to track metrics and measure the success of their online fundraising efforts so they can improve online fundraising performance for their organization.
Join Jay in this metrics-driven webinar to learn:
- 7 steps to online fundraising success.
- 5 metrics to measure fundraising performance.
- How to combat the donor retention problem.
- The attributes of a killer email campaign.
About the Presenter
Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured as one of Inc. Magazine’s Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 times. Last year he was a finalist for the PR Week’s Most Purposeful CEO Award. After decades, Jay remains passionate about crafting his own company’s culture, and spends the majority of his time helping organizations find their why and deepen their impact.
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