The Brand Inside: Efficiency Starts with Empathy

The Brand Inside: Efficiency Starts with Empathy

with Lauren Wisniewski

Your nonprofit’s brand is important. A well-established brand helps others understand who you are and what you do. And, of course, you want to communicate your cause to the world in the best way possible. But when it comes to branding, don’t focus all your energy on outward messaging. Intrinsic values such as empathy are just as important—especially when it comes to cause work.

This free webinar session focuses on how to create that kind of culture at your nonprofit organization. Lauren Wisniewski shares how this trait can help you improve your daily work, find more efficiency within your programs, and maximize your impact. You’ll understand more about what empathy is (and isn’t) and realize how it can help your team, your supporters, and your mission.

In this webinar, you will learn:

• The definition of empathy
• Common misconceptions about empathy
• Why it is vital to your organization’s culture
• Other key takeaways to reshape the brand inside your organization