The Year-End Fundraising Playbook

Fundraising Friday: The YE Fundraising Playbook

with Nathan Hill

October 22nd | 10:00AM CT

*Receive 1 CFRE credit for attending

Description: Year-end is the most critical fundraising season of the year for most every nonprofit–but you can’t expect to see significant donations if you don’t have the right playbook.

In this data-driven webinar, you’ll learn 3 specific types of emails that you can utilize in your year-end email campaign in order to cultivate donors, make your appeal, and maximize donations as you close in on the year-end deadline.

Moreover, you’ll see specific examples of each type of email along with recommendations on:

  • What to say in your emails
  • When to send them
  • How to optimize the design of your appeals
  • And tactics to cultivate your donors before your final year-end push

Most importantly, everything you’ll learn in this year-end webinar is based on learnings from a/b testing, experimentation, and first-hand fundraising research. These tactics aren’t your traditional “best practices”—they’re proven strategies that have the power to transform your year-end results.

Reserve your spot for the free webinar to see exactly how to build your year-end email timeline to lead to greater generosity this season.

image of speaker
Image of Nathan Hill

About the Presenter

Nathan Hill is the Vice President of Marketing for NextAfter – a fundraising consultancy, research lab, and institute on a mission to unleash generosity. Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more. Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more.

This Hubinar is Sponsored by

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