Nonprofit Marketing Plan
Both NCAA basketball and the PGA tour are dedicated to making a difference by using their money, people and klout to make a lasting impact.
We’re taking a look at the top responses that prevent organizations from utilizing data and provided solutions for overcoming them; because no matter the challenges it poses, data is worth the work.
Lately, we’ve been talking about taking an integrated marketing approach. Today, we’re breaking it down further into the most common communication tools used in integrated marketing. Whether it’s direct mail or advertising, each marketing tool has a unique purpose and a place in your integrated marketing plan.
Business Intelligence tools of the corporate sector are now accessible to nonprofits. So where do you start?
Today we’re talking about a different side of integrated marketing for your nonprofit organization. Check out these nine guiding principles.
Nonprofits should take advantage of the resources at their disposal and prioritize them. Check out these five types of data your nonprofit should prioritize to achieve marketing success.
Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It’s true.
Your marketing plan could be in pieces and you might not even know it. Think about it—an unsolicited appeal here, a soft-ask there. A direct mail piece sent, an email marketing campaign received on the same day with a different message.
Two aspects that you might not have considered integrating are your gift acknowledgements and donation appeals. They seem like such separate entities, but when integrated can unlock the true potential of your donor communications strategy.