3 Reasons You May Need to Rebrand Your Nonprofit [VIDEO]

It’s important to keep an eye on your nonprofit branding to make sure it doesn’t fall by the wayside. Things tend to change, and your brand may need to change with it.

Is rebranding your nonprofit in your near future? We’ve come up with three common reasons why your nonprofit branding may need some work done. Check out this short video to see why rebranding your nonprofit could be a 2013 priority.


We all know that one person who thinks they’re all that and a bag of chips, when in reality no one else thinks that. Imagine — Kim from The Real Housewives of Atlanta.

We enjoy laughing at that person, but what if your nonprofit branding was that person? 

I understand that taking care of your nonprofit branding falls somewhere in between increasing donations and helping the intern unjam the copier. But watching out for your nonprofit’s brand is extremely important. And not just for a consistent message, but for those few times like these when you’ll have to create an entirely new brand for your nonprofit.

Change in the Community

Lets say there is a change in the community or within your organization. Maybe another nonprofit with a similar mission and message has started, or maybe you have a new Executive Director with big plans, or new board members that have a different idea on how to increase donations. If any are the case, rebranding your nonprofit may need to happen. 

Adding New Services

Have you added new services? This is the best kind of rebranding. Your old nonprofit tagline and message just don’t grasp the scope of everything you now offer. Don’t hide these new aspects of your nonprofit. Rebrand, let your community know that you’re practically a completely new organization because of what you’re now capable of doing. 

For the Wrong Reasons

Finally, your organization is known, but for the wrong reasons or people think you do something completely different. This is probably the worst reason that a nonprofit should have to rebrand. If your nonprofit branding doesn’t explain what you do at all, that’s a red flag. The second somebody hears your name, mission statement or sees your logo, they need to have a crystal clear idea of what you do. Either way, you need to rebrand immediately.

If you want to share any rebranding stories of your own, or If you have any questions you would like answered in an InKind video, sound off in the comments section below.


Matt Spitsen

Matt Spitsen is the Senior Editor of Nonprofit Hub. As a millennial, Matt provides direct insight on how nonprofits must evolve to be relevant to his generation. Through his experience in leading nonprofit organizations, he understands the challenges many nonprofits face in evolving their organizations and embracing marketing and fundraising trends. Connect with Matt on Twitter at @mattforgood.

January 16, 2013

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