Category: Nonprofit Branding

Wherever you are in your organizational timeline, it might be time to consider a brand refresh—or a comprehensive rebrand.

Now, more than ever, nonprofits need to have better, smarter, more compelling branding if they want to make a case for their cause and make a lasting impact on the world.

Modeling what already exists—in this case nature—is understandably a favorable strategy because, in most cases, it works. There are many forms of architecture that mimic nature beautifully. Depending on your taste, you might say this home is a work of art or a vision gone wrong. In the case of nonprofits imitating corporate brand management, however, it’s not a matter of esthetics. Four authors agree it simply doesn’t work. Why? Allow me to excerpt each of their views.

An organization’s brand is much more than what meets the eye. There’s strategy,...

Rebranding can give your brand a fresh spin, help your team communicate more efficiently and help you engage with an appropriate audience.