2020 Election: How to Change Your Digital Media Strategy
When 2020 began, we knew we were in for a wild ride with a presidential election cycle. Little did we know everything else this year had in store...
Nonprofit Branding
How to Become an Expert in Social Media Branding
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have...
5 Building Blocks of Strong Nonprofit Brands
Nonprofit brands and branding are all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP...
How to Optimize Instagram for Nonprofits
Instagram is, without a doubt, one of the best platforms for marketing brands. Since 2010, it has grown tremendously from a simple photo-sharing app...
5 Effective Design Tips to Increase Donor Giving
These days, your organization’s website is typically the first impression people have of your nonprofit. If your page is poorly designed, it may...
T-Shirt Fundraising: A New Take on Crowdfunding
If your nonprofit is looking for a new fundraising idea that will get your supporters excited to make a donation, then t-shirt fundraising could be...
Brand Archetypes: What They Are and How to Use Them
When defining a brand personality, agencies often refer to a set of character traits, called brand archetypes, to help their clients. Here’s...
Is It Time for a Rebrand?
Wherever you are in your organizational timeline, it might be time to consider a brand refresh—or a comprehensive rebrand.
How to Become a Trusted Voice in Your Field
If you want to become a trusted voice, take advantage of the networks you’ve already created and tap into those just beyond your current...
3 Big Things That Might Be Harming Your Brand
If you’re doing everything you can to effectively brand and market your organization but aren’t seeing positive results, these could be the reasons...
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