How to Improve Email Deliverability
Are your emails getting through to your audience and raising support for your cause? Many organizations launch emailing because they’re encouraged...
Email Marketing
3 A/B Tests to Dramatically Improve Your Nonprofit Email Fundraising
This blog was sponsored by NextAfter A/B testing is built into almost every email marketing platform in existence. It's a method for testing a...
5 Nonprofit Email Marketing Mistakes to Avoid
Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is...
8 Essential Nonprofit Tools to Get You off the Ground
So, you're starting a nonprofit, that's great! The world needs people like you. Your next step is choosing specific software tools that can help you...
Do’s and Don’ts of Email Marketing During a Crisis
Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less?...
How to Create the Perfect Email List
Working in a nonprofit can be hard, and marketing yourself requires a bright eye. You’ll need to attract donors, show board members the numbers, get...
Marketing Automation: Your Key to Boost Donor Development
Nonprofit organizations are almost always looking to increase their fundraising revenue. Marketing is a major factor in securing ongoing donations,...
How to Keep Your Email Subscribers Engaged
When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. But if your list gets smaller and smaller...
How to Get More Subscribers for Your Digital Newsletter
Getting people to subscribe to anything is hard. And here’s the cold, hard truth: people won’t care about your newsletter unless you make...
3 Nonprofit Newsletters You Need in Your Inbox
Just about every company on the planet has a newsletter now-a-days, but there are some that are just plain better. Here are a few of our...
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