Go where your audience is. Use the Digital Directive Course to get there.
Prepare for the tipping point of communication in the digital space. While snail mail and in-person coffee chats are still major drivers of philanthropy and volunteerism, the digital components of our lives are taking over. Be prepared to meet your audience where they’re at and to reflect your brand in a way that drives action. Digital marketing expert Ben Smithee teaches this online, self-paced course with 17 lessons covering everything from website content strategy to paid advertising.
In this course, you’ll also learn:
- Website Content Strategy
- Social Media Strategy – including paid promotions
- The Fundamentals of SEO
- How to Leverage Paid & Organic Content
- How to Build an Email Strategy that Converts
Cause Network Included!
Of course, like all Nonprofit Hub courses, The Digital Directive includes access to the Cause Network! The Cause Network is the membership platform of Nonprofit Hub. Take your professional development and network to the next level with a broad content library, training, and a closed network space to meet nonprofit peers.
Take this Course as Part of a Premium Membership
Participants who complete the entire course will receive a non-accredited certificate to boost their resume and their confidence as they build their career or cause into the digital marketing space.
Meet Ben Smithee | CEO of The Smithee Group
Ben is CEO of The Smithee Group (TSG), a Digital Growth Agency that offers a full suite of digital marketing and media solutions. TSG leverages its extensive expertise in research and analytics, whereas many agencies today rely on assumptions and guesswork. TSG’s mission is to empower entrepreneurs, businesses, as well as non-profit organizations to dream bigger and achieve multi-generational integrity.
Ben’s experience ranges from global brands such as Mcdonald’s, General Mills, and Coca-Cola, EA Games, Cox Automotive, and Signet. He’s also helped startups and scale-ups looking to utilize digital and see true performance results.
Along with his role as an Advisor to the Black in Jewelry Coalition, Ben currently is the Executive Vice President of the Board of Trustees for Big Brothers Big Sisters of NYC, as well as serves on the Board of Directors for Gem Legacy, which supports the artisanal mining communities in East Africa with education, training, childcare, healthcare, and business opportunities. When not in the business and non-profit worlds, you can find Ben on the track racing cars, on the mountain snowboarding, or on the links playing golf.
Become a Member
Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.