NextAfter

At NextAfter, we help nonprofits grow their digital fundraising. We combine the perpetual learning of a fundraising research lab, the practical application of a digital-first agency, and the rigorous instruction of a training institute.

Specifically, we study how nonprofit organizations engage with their donors, and then we test different approaches to understand what works (and what doesn’t) to grow generosity. We take the learnings from our online fundraising research and implement them with innovative nonprofits to reach more people, acquire more donors, raise more money, and grow generosity. And we seek to make this accessible to as many organizations as possible.

Although we are not a nonprofit organization, we are very much a cause-based organization. Our mission is to decode what works in digital fundraising and then equip nonprofits with that knowledge to fulfill our vision to unleash the most generous generation in the world. This is what drives everything we do.

We execute this mission by adhering to 8 core values:

• Focus relentlessly on client success, and everything else will fall into place.
• Always be testing.
• Employ MacGyver-like resourcefulness.
• Be courageous.
• Empower clients, don’t enslave them.
• Never compromise our convictions in order to meet financial obligations.
• Be above reproach.
• Err on the side of generosity.