Why Facebook Likes Matter Less for Your NPO’S Newsfeed

While it is important in your life that Carly Rae Jepsen really really likes you, it will now matter a little less what she really, really likes on Facebook.

Based on the latest update to the Facebook newsfeed algorithm, the importance of likes will decrease. For example, let’s say Carly likes a post from your organization. Now, her “like” will show up less often in her friends’ newsfeeds (who also don’t like your organization).

According to a recent article by Drew Bernard of Action Sprout, the changes to Facebook newsfeeds will have a large impact on who sees the content your nonprofit is putting on social media. Bernard also hits on other changes including making sure content from friends and organizations people care about most appear more regularly in the newsfeed and allowing multiple posts from a single publisher to appear consecutively.

Read more about these changes, their potential impact on your organization and why you should have a regular posting schedule by clicking the link below.

Recent Facebook Algorithm Changes and What They Mean for Nonprofits [Kivi’s Nonprofit Communications Blog]


Lincoln Arneal

Lincoln Arneal was a Senior Editor at Nonprofit Hub who brought loads of real-world nonprofit experience to the team. He was the past executive director of a nonprofit that provided leadership development to junior high and high school students. He looked to bring the insights from his time forming, developing, and running a nonprofit to help others in their quest to do good. Lincoln also had a legal background and had written for various newspapers (covering high school sports) for the past 15 years. He could be followed on Twitter at @NPLNK.

June 9, 2015

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