While it is important in your life that Carly Rae Jepsen really really likes you, it will now matter a little less what she really, really likes on Facebook.
Based on the latest update to the Facebook newsfeed algorithm, the importance of likes will decrease. For example, let’s say Carly likes a post from your organization. Now, her “like” will show up less often in her friends’ newsfeeds (who also don’t like your organization).
According to a recent article by Drew Bernard of Action Sprout, the changes to Facebook newsfeeds will have a large impact on who sees the content your nonprofit is putting on social media. Bernard also hits on other changes including making sure content from friends and organizations people care about most appear more regularly in the newsfeed and allowing multiple posts from a single publisher to appear consecutively.
Read more about these changes, their potential impact on your organization and why you should have a regular posting schedule by clicking the link below.
Recent Facebook Algorithm Changes and What They Mean for Nonprofits [Kivi’s Nonprofit Communications Blog]