Why Facebook Likes Matter Less for Your NPO’S Newsfeed

While it is important in your life that Carly Rae Jepsen really really likes you, it will now matter a little less what she really, really likes on Facebook.

Based on the latest update to the Facebook newsfeed algorithm, the importance of likes will decrease. For example, let’s say Carly likes a post from your organization. Now, her “like” will show up less often in her friends’ newsfeeds (who also don’t like your organization).

According to a recent article by Drew Bernard of Action Sprout, the changes to Facebook newsfeeds will have a large impact on who sees the content your nonprofit is putting on social media. Bernard also hits on other changes including making sure content from friends and organizations people care about most appear more regularly in the newsfeed and allowing multiple posts from a single publisher to appear consecutively.

Read more about these changes, their potential impact on your organization and why you should have a regular posting schedule by clicking the link below.

Recent Facebook Algorithm Changes and What They Mean for Nonprofits [Kivi’s Nonprofit Communications Blog]

Lincoln Arneal

Lincoln Arneal is a Senior Editor at Nonprofit Hub and brings loads of real world nonprofit experience to the team. He is the past executive director of a nonprofit that provides leadership development to junior high and high school students. He looks to bring the insights from his time forming, developing and running a nonprofit to help others in their quest to do good. Lincoln also has a legal background and has written for various newspapers (covering high school sports) for the past 15 years. You can follow Lincoln on Twitter at @NPLNK.

June 9, 2015

You May Also Enjoy

Become a Member

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.