Five Elements of Perfect Nonprofit Landing Pages

On your website, landing pages are where the action happens—at least, that’s the goal. Good nonprofit landing pages can make your website a converting machine. If a landing page is designed well, users will know exactly what you want them to do within five seconds.

To create the best nonprofit landing pages, be sure to include these five elements:

1. A clear and engaging headline.

This should tell the user what the page is about in a concise but compelling way. It’s also a good idea to complement the text that brought the user to that particular page so there’s a seamless flow and familiarity.

2. A descriptive subhead with brief, succinct text explaining the page’s particular purpose.

Here’s where you can give visitors more details about why they’re there and what you want them to do. It’s not necessary to write paragraphs; people won’t read it all. But you do want to be engaging and provide clarity and direction.

Check out the rest of the five elements by visiting >>
You can catch Jay Wilkinson at the AFP International Conference on Fundraising in Baltimore at 8:30am on Monday, March 30. He’ll discuss how to avoid fundraising’s quiet killer, donor attrition. Check out the entire list of presenters.


Jay Wilkinson

March 17, 2015

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