And the obstacle isn’t finding new donors. While being able to find new people to donate to your cause is incredibly important, nonprofits are usually razor-focused on improving their fundraising efforts. The biggest obstacle, then, is finding ways to retain your existing donor base and foster donor loyalty.

Decreasing donor attrition leads to the biggest long-term gains for your organization. The most important thing is to first understand the problem, then begin testing to find ways you can improve your donor retention.

Click below for more insight from Jay Love on the biggest obstacle for nonprofit fundraising today:

The Great Donor Exodus – and What to Do About It [Katya’s Nonprofit Marketing Blog]