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[INFOGRAPHIC] The Elements of Effective Storytelling

Storytelling is such an important feature for those looking at new ways to market themselves. And for nonprofits, the opportunity to build a donor base using stories is evergreen. Let’s look at how you can take advantage of effective storytelling.

In 2015 and 2016, the minds behind the annual giving holiday #GivingTuesday created #MyGivingStory, a campaign that aims to raise awareness by using storytelling as a marketing tactic. Project organizers analyzed the results from the 2015 and 2016 contests to find what helped them succeed and get more votes in 2017. Elements of effective storytelling in #MyGivingStory entries included all of the following features:

effective storytelling

effective storytelling
Eric-Burger

Hana Muslic

Hana is a recent graduate of the University of Nebraska-Lincoln, putting her journalism degree to use by writing articles for the Hub’s national publications and overseeing the national social media accounts. Hana is dedicated to the nonprofit sector and giving back to the community that has given so much to her. If you need some last minute plans, she will most likely join you in impulsively buying concert tickets right before the show.

Featured | Infographics | Nonprofit Marketing

February 23, 2018

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