Caron Beesley is a guest contributor for Nonprofit Hub. She is a marketing communications consultant and writer for Salsa. She has over 15 years experience helping organizations large and small connect and engage with their audiences. She has a degree in English Literature and Communication Studies and is a British ex pat, currently soaking up southern living in Cary, North Carolina.
This article originally appeared on Salsa. Read it here.
Yes, it’s that time again. Time to plan out your end-of-year ask strategy. Getting a step-ahead now is a must if you’re going to boost your income, take advantage of the holiday giving mood and remind folks that this is their last chance to give you their tax deductible donations.
To help you out, we’ve put together a list of Salsa’s top five year-end fundraising blogs. If you’re looking for inspiration, ideas and tips, look no further.
Haven’t started your planning yet? Not to worry, check out our campaign planning checklist.
Did you know organizations could raise 40 percent of their individual donations in the month of December by maximizing their end-of-year fundraising appeals? We’ve identified three things that your organization can do to ensure it gets its share of dollars donated during this time.
Do free gifts entice supporters to give? How do you even find out what works among your supporter base? You might be surprised at what this research suggests.
This is not the time of year for random email blasts. As you prepare your end-of-year online fundraising approach, be sure to use a multi-part email campaign with a clear and compelling call-to-action. Research indicates that a multi-part campaign consistently averages a 400 percent increase in results as compared to the results of a single message.
Looking to establish a giving addiction beyond the holiday season? The end-of-year is the perfect time to get started. Try out some of these strategies.
Oh and, here’s a bonus blog, not directly related to year-end, but important nonetheless. Happy Planning!