Intro to Google Analytics

Consider this: what metrics matter to your organization? How much are you using data to guide your digital strategy? Do you know, for example, how users tend to find and engage with your website and campaigns? If these answers are unclear, it’s time to start measuring and analyzing. For nonprofits in particular, website data is crucial for online fundraising and marketing efforts. It’s time for an intro to Google Analytics.

In this free guide from Journity, you’ll discover how Google Analytics is key for the success of your initiatives. Regardless of your experience with analytics, this guide will teach you how to track key metrics, set up goals, and make more informed decisions. You’ll also understand how to interpret reports, which helps when conveying information to your board or your supporters.

In addition, here’s more of what you’ll learn:

Why interpreting your analytics data matters

Advanced settings in Google Analytics that are necessary for marketing

What key metrics to follow in order to reach your organization’s goals

How to spot important trends even if you’re not usually a “data person”

Become a Member

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.