Quiz Answers!

How did you score? Are you ready to learn? 


Which will lead to more donations: sending from the organization’s “President and CEO” or the “Vice President of Children and Family Services”?

Answer: Vice President of Children and Family Services

In this experiment, sending from Joanne, the vice president, actually led to more donations. To send more authentic and humanized emails, you have to send from a person. But we also need to send from the right person.

In this case, Joanna was a more believable sender and potentially better equipped to talk about the content of this particular email.
Consider who at your organization is a believable sender, and the best person to send your next email.

Want more marketing tips? We have you covered. Check our blogs and guides on marketing to learn more. This quiz is made possible by the geniuses at NextAfter

Next after logo

President and CEO

The research featured was conducted by NextAfter. Check out thousands more experiments and findings at nextafter.com.

Vice President

AB Test Text v. Image Email

Cause Network Nonprofit MembershipThe Cause Network is designed to help you grow your professional knowledge, network, and your nonprofit!

We’ve taken the best of Nonprofit Hub, Cause Camp, and Do More Good and put them in the Cause Network platform. Users will find the network easy to use, searchable, and built for connecting with peers and experts. Best of all, the tools you need to grow professionally and equip your nonprofit are all inside.

Subscribe to the Nonprofit Knowledge Base Newsletter!

Ideas and Insight in Your Inbox

Sign up to receive the Nonprofit Knowledge Base Newsletter each Tuesday. Our once-per-week newsletter includes blog content, new guides, the upcoming webinar of the week, and more.