Online fundraising garners millions in charitable giving for the nonprofit industry every year, but with so many options, it can be difficult to find the right online donation tools for your organization.
To make the buying process a little less intimidating, here are some of our favorite online donation tools:
Network For Good’s DonateNow
These providers are all easy for donors to use and affordable for all levels of nonprofit fundraising.
Let’s take a closer look at these tools.
There are a number of crowdfunding sites available for individuals and nonprofits, but Fundly has made a reputation for itself as one of the best for both audiences.
Fundly’s user-friendly platform enables anyone to set up a fundraising page to raise money for projects or causes they’re passionate about.
With intuitive social sharing features, practically limitless customization options and a simple blog-like interface, Fundly has made crowdfunding easier than ever.
While Fundly (like most crowdfunding platforms) serves as an excellent option for personal fundraising, Fundly also sets itself apart by providing tools designed specifically to help nonprofits reach their fundraising goals.
Fundly’s VIP service, FundlyPro, gives nonprofits the option to receive additional one-on-one assistance from Fundly’s team of fundraising experts.
Not only will they work with you to ensure that your campaign is optimized to receive maximum donations; they’ll also teach you valuable fundraising and donor stewardship skills that you can use for future endeavors!
It’s absolutely free to launch a Fundly campaign. Fundly charges a straightforward 4.9% platform fee, with payment processing fees of 3% per transaction.
If you opt in to FundlyPro, you’ll be able to choose between two premium packages. Each comes with different features, so you can select which solutions are most beneficial (and budget-friendly) for your organization.
Qgiv offers a platform that’s impressively versatile for its simple setup and low price.
With Qgiv’s basic package, you’ll have access to user-friendly, highly customizable donation pages or registration forms to embed on your nonprofit’s website.
Plus, Qgiv offers products to keep your fundraising strategies flexible as your organization grows. Depending on the package you select, you can access additional tools such as fundraising thermometers, giving kiosks and peer-to-peer fundraising software!
Even with their standard package, everything Qgiv offers is unlimited. That means you don’t have to pay a dime to have access to unlimited donation forms, unlimited users and unlimited transactions.
On top of that, Qgiv’s team also offers unlimited free support and training, so you won’t have to worry about running into challenges or setbacks along the way.
Qgiv’s starter package is $0 per month plus payment processing fees of 3.95% + $.30 per transaction, making it one of the most accessible online giving platforms on the market for budget-conscious nonprofits.
From there, Qgiv’s products range from $49 to $199 per month. If you have especially expansive needs, you can work with Qgiv’s team to customize a plan that can meet you exactly where you are.
Razoo, a popular crowdfunding platform for individuals, teams, or organizations, is a great website for indexing your nonprofit organization to get exposure for your cause.
Using Razoo’s nonprofit portal, any registered nonprofit can set up a professionally branded, completely custom charity fundraising page to collect donations at any time.
To help you make the most of your fundraising campaigns, Razoo has built-in storytelling and social sharing features. Your supporters can also comment on your page to give an added boost to your nonprofit’s credibility and donor engagement practices.
You can use Razoo to set up fundraising pages, or make use of Razoo’s donation widget to easily process donations on your own website or blog.
Plus, the widget accepts both recurring and one-time payments, and it’s super easy to set up.
To help you inspire donations in the most appropriate way, Razoo allows the fundraiser to choose their donation widget style. You can select a simple Razoo Donate button, a fundraising thermometer, or an image reflecting your cause.
It’s free to set up a Razoo nonprofit profile!
Razoo charges 5% for personal fundraising donations and 4% for charitable donations. On top of that, both personal fundraisers and nonprofits will be charged a 2.9% + $.30 payment processing fee per transaction.
@Pay understands that the future is mobile, so they’ve designed their online donation platform with mobile optimization in mind.
Not only does @Pay offer responsive online donation forms that look great on any screen size, but they also have a suite of super convenient donation options to give your donors as many ways to give as they could ever want.
@Pay is all about simplification, so you can expect their online and mobile giving tools to be user-friendly and easy to get started with.
Their unique two-step donation process reduces donor abandonment by streamlining online and mobile giving.
Their tools are so easy to use that a supporter can quickly give on a laptop or on the go, making @Pay a great choice for nonprofits hosting events, holding weekly church services, or appealing to donors around the world.
With unlimited users and donation pages, @Pay Basic costs $0 per year, with a payment processing fee of 2.9% + $.30 per transaction.
@Pay Premium, which includes text-to-give software and much more, costs $399 per year, plus payment processing fees. You can also contact @Pay individually to discuss high volume discounts and custom integration costs.
5. Network for Good’s DonateNow
Network for Good’s DonateNow offers a variety of fundraising services and software to help get your online donations flowing, including branded donation pages, email services and hands-on customer service.
While the DonateNow services range in expense and can be prohibitive for smaller organizations, Network for Good provides a Basic DonateNow service which offers recurring donation functionality and a fundraising page.
DonateNow is a smart choice for nonprofits new to online fundraising. With as many features as you need to get started and not break the bank, Network for Good’s lightweight option can set your organization up with a basic donation form and automated donation receipts.
Plus, DonateNow can help you stay on top of transactions with useful online reporting features!
There are no platform or monthly fees to use Basic DonateNow. Instead, you’ll simply be charged a 4.75% payment processing fee.
6. PayPal Donations
PayPal offers services to help nonprofits accept online donations and keep costs low in the process.
PayPal’s a valuable, trusted brand for processing money online. It’s ideal for donors who are existing PayPal users, but those without accounts are free to make one-time payments with a credit card.
Qualified nonprofit organizations can also take advantage of PayPal’s handy donation buttons. Simply place the donation button on your website or blog and make it easy for supporters to give!
As a plus, if you know some HTML, PayPal’s donation buttons allow you to easily gather donor information in a way many comparable buttons don’t.
The standard processing fee per donation is 2.2% of the donation, plus $0.30.
FirstGiving was designed specifically for nonprofit organizations, instead of being built on a business model and then adapted for nonprofits.
This donation tool can integrate with other software including certain donor management, social media, CMS, analytics and email tools.
FirstGiving takes a comprehensive approach to online fundraising.
Not only do you have the option to accept donations online, but you can manage direct donations, donor communications, events and grassroots campaigns. Plus, FirstGiving offers additional tools, including peer-to-peer software, to take your campaigns to the next level!
The standard fee per donation is 7.5% (5.0% support and enhancement of the product + 2.5% credit card fees). Event registration costs 4.25% for online events.
Your organization can choose to cover the fee, or charge donors the percentage.
These are just a few low-cost, easy-to-integrate options for online fundraising, but there are many other venues to look into depending on your needs!
Some additional recommendations: Causes is great for social media fundraising, and sites like EventBrite and CrowdRise are excellent for promoting events and fundraising pages. GoGetFunding is a good option for crowdfunding personal causes, projects and events.
What online donation tools have worked the best for your nonprofit? Tell us all of your online fundraising success stories!
**This article was updated on June 27, 2017 due to changes in pricing and features of the online donation tools.