Nonprofit Website Mistakes: The Problem with Failing to Research and Plan

I understand how difficult it is for a nonprofit organization to do a proper amount of planning and research. Budgets are tight, resources are limited, your staff is small—I get that. But planning and research is crucial before building a new nonprofit website.

Here’s what I typically see happen when a nonprofit is ready to take their website to the next level. The marketing director, the executive director or someone else in the organization will call a meeting and they’ll pull together all the key employees, a couple of volunteers and maybe a few board members. Everyone will congregate in the same room, and then the brainstorming starts. “No idea is a bad idea,” right?

To see why this process might not be in your best interest, check out the full article on >>


Jay Wilkinson

May 26, 2015

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