The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018.  Yet, direct...

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How to Become an Expert in Social Media Branding

In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ― and the world. As of January 2020,...

Trends in Philanthropy: 4 Ways Nonprofits are Changing

We’re seeing significant changes in the world. The COVID-19 pandemic has impacted aspects of society that we never expected. Individuals are working from home, others have applied for unemployment, and organizations everywhere have closed their doors. Nonprofits...

Fundraising From Home: A Nonprofit Hub Guide

Working from home has presented some… challenges. Your productivity may be lacking, your team may be a bit more disorganized than usual, and your work attire has probably changed a bit. And as the giving season comes closer, your 2020 fundraising events have...

First-Time Donor Retention: 3 Nonprofit Best Practices

Your nonprofit’s team likely spends quite a bit of time focusing on raising the funds you need to achieve your goals. There are many considerations to go over, including what types of campaigns to employ, what fundraising strategies to exercise during these...